Post by account_disabled on Jan 24, 2024 23:08:55 GMT -5
Eliminate the editorial calendar
That doesn’t mean you shouldn’t plan out your content. It means eliminating content quantity as a goal.
When we set out with a goal like “create 20 articles a month,” we create content that fills a quota rather than a need.
Reduce the amount of content produced and focus on longer, more in-depth content that covers a topic completely. Focus on performance (traffic, links, shares, email signups) over production.
We are still content marketers. Content must DB to Data have a clear connection to the customer.
With so many low-quality information options available, we must create quality content that rises above that is informative, thorough, original and helps fill a unique client need.
People are thirsty for information. Let’s not drown them in it.
Dig deeper: How content consolidation can improve your SEO performance
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.SEO professionals start their careers in so many different and unconventional ways.
Most people don’t come in on day one being able to identify SERP features or optimize a header.
That means some of your hiring decisions for SEO roles will be based on what your candidates can learn, not just what they already know.
That doesn’t mean you shouldn’t plan out your content. It means eliminating content quantity as a goal.
When we set out with a goal like “create 20 articles a month,” we create content that fills a quota rather than a need.
Reduce the amount of content produced and focus on longer, more in-depth content that covers a topic completely. Focus on performance (traffic, links, shares, email signups) over production.
We are still content marketers. Content must DB to Data have a clear connection to the customer.
With so many low-quality information options available, we must create quality content that rises above that is informative, thorough, original and helps fill a unique client need.
People are thirsty for information. Let’s not drown them in it.
Dig deeper: How content consolidation can improve your SEO performance
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.SEO professionals start their careers in so many different and unconventional ways.
Most people don’t come in on day one being able to identify SERP features or optimize a header.
That means some of your hiring decisions for SEO roles will be based on what your candidates can learn, not just what they already know.